The future of e-commerce for B2B & B2C

The Internet is not only the world’s largest marketplace; many corporate activities have now shifted entirely to the net. This poses new challenges for e-commerce. As an e-commerce agency, Neofonie develops individual store solutions for B2B and B2C trade.

E-commerce for B2B and B2C

With the increasing importance of online commerce, modern e-commerce solutions today not only map store solutions, but are part of new business models – entire ecosystems. E-commerce portals therefore include diverse functions, such as customer management, financial accounting, marketing & social media activities, intelligent search solutions and multimedia connections.

The internet as a sales channel for a wide variety of products therefore not only places demands on a targeted customer approach, but also requires adjustments to corporate processes and strategies. Every e-commerce solution is as individual as your business and your customers. We integrate and expand existing store systems or develop completely individual solutions. We accompany you and advise you in your e-commerce strategy and development.

Our services

Strategy &

Before the actual development, we will be happy to advise you on the strategic orientation and the significance of e-commerce for your company and show potentials that will pay off for your business model!


Nowadays, a store system can fulfill various functions. It is important to work out exactly your own and future needs for the system in advance and to form them into an architecture.

B2B & B2C

B2B and B2C commerce have their own challenges. We advise you on what exactly to consider in which discipline and which e-commerce approach will lead you to success!


In addition to websites, we also develop mobile e-commerce applications for all the latest mobile technologies, so you can reach your users on the go!

Neofonie is a partner of the following shop systems



Shopware is one of the most powerful store systems, Made in Germany and impresses with a high level of user-friendliness, the use of the latest technologies, sophisticated marketing functions and an incomparable design.



Spryker Commerce OS enables companies to develop highly individualized, digital business models for the B2B and B2C sectors against the backdrop of ever-increasing device diversity and the growing complexity of the customer journey.


SAP Commerce

SAP’s Commerce platform is a powerful cloud solution that can be flexibly adapted to individual business requirements and is ideal for omnichannel commerce. The platform, formerly SAP Hybris, is one of the leading commerce solutions in the German-speaking region.



Shopify is a powerful and intuitive store system for small to medium-sized businesses. The commerce solution combines online and offline with additional point of sales features, high usability, automated processes and high connectivity.



With the highly available omnichannel platform commerctools, international retailers and manufacturers can map a wide variety of B2C and B2B commerce models across all sales channels and for all end devices, and flexibly connect existing company processes and technologies using the extensive e-commerce API.



The SCAYLE Commerce Engine is a powerful B2B store software from ABOUT YOU Holding SE. It bundles tech and industry expertise into a SaaS solution to help brand owners and retailers build B2B online commerce and scale digital D2C business.

Store systems form the basis for successful online stores

E-commerce involves more than just the online store – with Neofonie, e-commerce becomes an entire ecosystem. There are many store systems on the market, all with different functions and different focuses. Choosing the right store system can be very challenging, especially with the abundance of providers, the functions offered and your own requirements. We will help you and advise you on the selection of a suitable store system that will transform your ideas into a sustainable project.

Content Driven E-Commerce

Online retailers are constantly faced with the question of how to emotionally engage potential customers and persuade them to buy their products through the right campaigns. Emotional language, images and stories play an essential role in providing store visitors with more than just pure product information. Emotions create enthusiasm.

In addition to the actual development, we round off our range of services with the conception and design of your web presence as well as SEO consulting!

Jörg Krahnert

Senior Sales Manager

+ 49 30 24627-273


Which companies or e-commerce stores can benefit?

Primarily, projects with an enterprise approach can benefit from individually developed and customized e-commerce stores.
For each aspect of software development, Neofonie has dedicated teams that are exclusively dedicated to the respective area. Thus, we can guarantee the highest quality for each step of the work.

What can Neofonie do as an e-commerce agency?

As a full-service agency for e-commerce projects, we offer services that cover the entire life cycle of a project.

Be it an initial consultation, workshop for idea generation or a store system evaluation up to the conception, design, development and migration. Since there is also a life after the go-live, we also offer services in the area of hosting and operation.

Neofonie offers all important services from one source with constant contact persons.

What sets Neofonie apart as an e-commerce agency?

As an e-commerce agency, we have more than 20 years of market experience, during which we have experienced and helped shape the constant changes in online commerce.

We have developed B2B and B2C store systems for various industries, such as retail and consumer, health and FMCG (food and beverage).

In addition to many years of experience, we have all the important certifications of the most popular store systems. Our developers are familiar with Shopware and Co. and ensure that your store meets your needs.

What impact does UX design have on an e-commerce store?

All our developments are aimed at providing users with an inspiring experience in the web store. High user satisfaction goes hand in hand with high conversion. Creating enthusiasm with a user-centered design is the core activity of our UX agency ION ONE.

What tasks does Neofonie take on as an e-commerce agency in a project?

In most e-commerce projects Neofonie takes over the development, quality as well as project management.

Our processes are completely agile and we work with Scrum methods to always keep an eye on time-to-market.

Depending on your needs, we can also take care of the entire project coordination and design. In addition, with the help of SEO optimizations, we can ensure that your store is also found on search engines such as Google or Bing.