Enterprise CMS with Swiss quality standards

The Swiss photo specialist ifolor presents itself with a completely renewed online photo platform. Developed in Berlin with Swiss quality standards. The design is fresh and responsive, in the background the latest Enterprise CMS version of the “Adobe Experience Manager” (AEM) is used.


The ifolor store provides customers with individual, high-quality photo products such as photo books and wall pictures. User-friendliness is the top priority. In order to continue offering its customers maximum usability, ifolor decided to relaunch the website, with responsive design in the front end and flexible CMS in the back end. Neofonie was contracted for the development.

  • Adobe Experience Manager
  • Docker


In close cooperation with ifolor, Neofonie designed and developed a new photo platform that impresses with an appealing user experience, a modern and responsive design, and the highest quality standards.
Thanks to the new user guidance, customers can find the product they want even faster. They can configure and order their personal product in just a few steps. The technological basis is the latest version of the “Adobe Experience Manager”, which has been adapted to ifolor’s individual requirements. Adobe Experience Manager enables ifolor to create, manage and maintain websites, apps, forms and marketing campaigns and assets. For this purpose, the system brings targeting, digital asset management and online marketing functions, which were supplemented by Neofonie with additional components such as the store system, CRM and legacy systems, among others. In this way, ifolor can operate and manage all digital communication measures via a central system.

Thanks to its responsive design, the ifolor photo platform can be used on desktop, tablet and smartphone alike and is available in German, French, Italian, Finnish, English and Swedish, among other languages. This enables ifolor to serve its international market, which can be aligned and expanded on a country-specific basis.


In order to be able to quickly and flexibly integrate future optimizations or completely new features into the existing system, Neofonie has created a Continiuous Delivery environment and dynamic software architecture with Docker.

The implementation was carried out according to the agile project management method Scrum in order to achieve the goal quickly and efficiently. For this purpose, a cross-departmental core team was put together with the participation of quality management, user experience and application service providing.

  • AEM segmentation and personalization framework
  • AEM best practices
  • Internationalization of the system
  • Conception of a new information architecture
  • Development of a product information system
  • Continiuous delivery environment
  • Agile development according to Scrum

Our ambition is to offer our customers a simple and attractive way to order their personal and individual photo products. Our online photo platform plays a central role in this. With the decision to use Adobe Experience Manager as the CMS and to commission Neofonie as a renowned IT company, we have raised the online photo platform to a new level of quality.

Filip P. Schwarz, CEO

Filip P. Schwarz, CEO

ifolor AG


Our client

ifolor makes the most beautiful moments reliveable in personalized photo products. The range of products offered by the internationally active online service provider includes high-quality products such as photo books, photo calendars, photo greeting cards, wall decorations, photo gifts and photos. Founded in 1961, the Swiss family business employs around 250 people and generates annual sales of more than CHF 100 million. ifolor is active in ten countries and is the market leader in Switzerland and Finland. The quality products are manufactured at the Swiss headquarters in Kreuzlingen on Lake Constance and in Kerava, Finland.

Jörg Krahnert

Jörg Krahnert

Senior Sales Manager

+ 49 30 24627-273