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New digital platform of Bechtle AG combines corporate and commerce content

Bechtle AG has unveiled its new website, which combines the corporate website and store on a single platform. With a new design, expanded customer services, and a future-oriented IT architecture, the entire Bechtle portfolio is visible on the web for the first time. Neofonie supports Bechtle with IT consulting and concrete technical implementation.


All business areas on one platform

Bechtle AG is one of the leading IT trading companies in Europe. More than 70 system houses offer over 70,000 hardware and software products and full IT services. In the future, all business areas and services were to be integrated on one platform and flexibly adapted to the customer’s needs. For this purpose, a modern and future-proof infrastructure was to be developed. Neofonie was contracted as IT consulting and implementation partner for the content management area.


  • Consultation on system architecture

  • Technological advice

  • Development

  • Infrastructure


  • Magnolia CMS Enterprise Pro

  • Kubernetes

  • ElasticSearch


Corporate and Commerce Content United

Now, is the new central information platform and B2B online store at the same time. Neofonie developed a content solution for this and integrated it with a store solution. The CMS Magnolia Enterprise Edition Pro and SAP Hybris are used, as well as other specialist services. Thus, all information about the company, all services and products, as well as blog and magazine content from Bechtle are united on one page. The entire site is designed for simple, friendly, and intuitive user guidance in the spirit of customer centricity.


CMS Evaluation

For the selection and evaluation of suitable enterprise content management solutions, Neofonie advised on the creation of the basis for decision-making and carried out a CMS evaluation.

The architecture concept was also redesigned, based on distributed systems and microservices, allowing vertical integration.


Enterprise CMS Magnolia

Implementation and integration of the CMS Magnolia are the core of the corporate communication for the national and international market. In addition, SAP Hybris and Elastic Search were integrated and the pages were set up multilingually.

Our Client

Bechtle AG

Bechtle AG operates around 70 IT system houses in Germany, Austria, and Switzerland and is one of the leading IT companies in Europe with e-commerce companies in 14 countries. Founded in 1983, the group, based in Neckarsulm in Baden-Wuerttemberg, currently employs around 8.600 people. Bechtle offers its more than 70.000 customers from industry and commerce, the public sector, and the financial market a complete range of IT infrastructure and IT operations from a single source. Bechtle is listed in the TecDAX technology index. In 2017, revenue was around 3.6 billion euros.

Let's talk

Thomas Kitlitschko


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