My health app from HUK-COBURG
From insurance rate to everyday companion
Staying physically and mentally healthy – a frequently mentioned wish when it comes to expectations for one’s own future. In recent years, this mere wish has become a way of life. Health is “the” new status symbol: In the future, it will no longer play a sporadic secondary role and be limited to the annual check-up at the doctor’s office, but will be integrated into people’s everyday lives in a comprehensible and individualized way. This development paves the way for the healthcare system of the future and thus also for innovative products.
Outcome
The health app from HUK-COBURG
With the app “Meine Gesundheit” (My Health), HUK-COBURG is following this trend by serving its customers both as an advisor, self-management tool and provider of interactive services in health matters. In cooperation with Neofonie, what started out as a pure source of information about traveling abroad has developed into a digital companion that functions in both a preventive and a caring form.
The app includes features such as interactive back training, a health ABC, a flexible offering for online consultations, and the option to digitally submit and manage invoices, contracts, and personal data.
Outcome
Finding instead of searching
An easy-to-use, hit-optimized search function that presents results in a better and more accessible way – that was the goal. The existing search on the huk.de website was fundamentally revised in terms of technology, design and usability.
As a result, not only the speed and quality of the search results have been improved, but also their presentation: certain content can now be displayed directly in the search results and targeted by HUK itself, for example seasonally or on certain occasions.
Finding instead of searching leads to a new customer experience, creates enthusiasm and, not least, enables crosselling potential.
Our new app is a further step towards strengthening our competitiveness and customer proximity with the help of additional services.
Our client
HUK-COBURG
With over eleven million customers, HUK-COBURG is the major insurer for private households with traditionally low-cost offerings ranging from motor vehicle insurance, liability, accident, property and legal protection insurance to private health, life and private pension insurance. HUK-COBURG, headquartered in Coburg, employed a total of more than 10,000 people at the end of 2016.
