Neofonie develops new B2B store
Gastronomes and the Jägermeister sales representatives benefit equally from the new B2B store through digital market development. The business store was implemented by Neofonie.
- User Experience Design
- Shopware Development
- Shopware 5
The new B2B store enables restaurateurs to buy Jägermeister products and merchandising directly online. At the same time, sales staff from Jägermeister can access the respective customer data via a dedicated interface and offer specific deals. The business customer benefits from individual advice, fast ordering processes and personal offers in the store.
Shopware B2B suite
The store is based on the Shopware B2B suite, which enables rights control, upload function, multichannel and other business features and was adapted to Jägermeister’s individual needs.
The relaunched Jägermeister online store convincingly expresses our new brand design. At the same time, we address the different user groups in a differentiated way, both in terms of design and functions.
DOMINIK MÜLLER, E-COMMERCE TEAM LEAD
Founded in 1878, the spirits company is one of the world’s leading premium manufacturers. Mast-Jägermeister has been successfully marketing the world-famous herbal liqueur for over 80 years, combining the great tradition of a family business with innovative marketing. Today, Jägermeister is marketed in 135 countries. With total sales of 92.4 million 0.7-liter bottles, the brand “with the stag” is the best-selling premium liqueur brand internationally in 2017. The three largest markets are the USA, Germany, and the UK. Today, around 900 employees work for the family-owned company worldwide.