Jägermeister B2B store for gastronomes and sales staff

Restaurateurs and the Jägermeister sales force benefit equally from the new B2B store through digital market development. The business store was implemented by Neofonie.

B2B store for sales representatives

Neofonie develops new B2B store

Gastronomes and the Jägermeister sales representatives benefit equally from the new B2B store through digital market development. The business store was implemented by Neofonie.

TASKS

Conception
User Experience Design
Shopware Development
Operation

TECHNICAL PLATFORMS & PARTNERS

Shopware 5

Solution

Direct Sale of Merchandise and Products

The new B2B store enables restaurateurs to buy Jägermeister products and merchandising directly online. At the same time, sales staff from Jägermeister can access the respective customer data via a dedicated interface and offer specific deals. The business customer benefits from individual advice, fast ordering processes and personal offers in the store.

Solution

Shopware B2B suite

The store is based on the Shopware B2B suite, which enables rights control, upload function, multichannel and other business features and was adapted to Jägermeister’s individual needs.

The relaunched Jägermeister online store convincingly expresses our new brand design. At the same time, we address the different user groups in a differentiated way, both in terms of design and functions.
Dominik Müller, E-Commerce Team Lead
JÄGERMEISTER

Our Client

About Mast-Jägermeister SE

Founded in 1878, the spirits company is one of the world’s leading premium manufacturers. Mast-Jägermeister has been successfully marketing the world-famous herbal liquor for over 80 years, combining the great tradition of a family business with innovative marketing. Today, Jägermeister is marketed in 135 countries. With total sales of 92.4 million 0.7-liter bottles, the brand “with the stag” is the best-selling premium liquor brand internationally in 2017. The three largest markets are the USA, Germany, and the UK. Today, around 900 employees work for the family-owned company worldwide.

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